ブランド戦略
東洋大学大学院経営学研究科マーケティング専攻 塚田研究室
（アジア新時代のブランド戦略と｛ラグジュアリー・ブランド｝について日本で
学ぶ研究室です）
学ぶ研究室です）
2013年6月15日更新
Marketing ideas, originating from the United States, are now applied in
many regions of the world, and research on brands and their promotion
distinctive to the ICT era continues to develop. Our program aims to instill the
importance of the development of marketing "sense" in our students. That is,
thinking from the perspective of the end consumer and being sensitive to
market changes are essential to succeeding in business in countries with both
mature and rapidly growing markets. Students also acquire the ability to analyze
information based on theory, data, and strategies arising from both.
many regions of the world, and research on brands and their promotion
distinctive to the ICT era continues to develop. Our program aims to instill the
importance of the development of marketing "sense" in our students. That is,
thinking from the perspective of the end consumer and being sensitive to
market changes are essential to succeeding in business in countries with both
mature and rapidly growing markets. Students also acquire the ability to analyze
information based on theory, data, and strategies arising from both.
my seminar (on Brand Decisions).
education, by inspiring each other, or by mutual lerning.
of TSUKADA-Seminar and alumni who live and work globally.
about TSUKADA-Seminar and offers a place for students and
alumni alike to connect and reunite.
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